EDEKA ZENTRALE Foundation & Co. KG

Protec Messebau realized a modern and open exhibition stand for EDEKA at Fruit Logistica 2023, which impressed with clear structures, high-quality materials and a fresh design. The stand architecture was so well received that EDEKA retained the successful basic structure for Fruit Logistica 2024.

However, Protec developed a completely new design concept for 2024: instead of an industrial look, the stand was now much greener, more modern and warmer, with a stronger focus on naturalness and brand identity. The combination of a familiar basic structure and revised design created an inviting, contemporary appearance that invited visitors to exchange ideas and network.