Ha-Be Betonchemie GmbH

Protec Messebau developed an eye-catching stand concept for Ha-Be Betonchemie GmbH that perfectly combined functionality and brand aesthetics. A particular highlight were IBC containers and barrels, which were creatively transformed into bar tables and counters, thus authentically reflecting the industrial character of the brand.

For larger trade fair stands, Protec Messebau relied on clear visitor guidance: guests were welcomed and products presented in the front area, while the rear booth area housed a separate lounge area that was entered through a striking arch. This layout created both openness and a place to retreat for consultations.

Many lovingly integrated details also enhanced the value of the stand – including shelves set into the walls, which showed off small exhibits to their best advantage. The result was a high-quality, well thought-out trade fair presentation that effectively conveyed the message of Ha-Be Betonchemie GmbH.