Hyster-Yale Group Inc.

Individual exhibition stands for international trade fairs
Hyster-Yale Inc., one of the world’s leading manufacturers of forklift trucks and industrial trucks, commissioned Protec Messebau to develop a holistic trade fair concept and realize individual exhibition stands for the internationally established Hyster and Yale brands. The aim was to create a professional, brand-appropriate trade fair presence that clearly conveys the identity of both brands and ensures a strong presence at international trade fairs such as LogiMAT, IFAT and LIGNA. Protec Messebau positions the Hyster and Yale brands sustainably and effectively in the international competitive environment with customized trade fair construction.

Customized trade fair construction for strong brand presentations
Protec Messebau developed individual stand concepts for Hyster-Yale Inc. that optimally combine functionality, design and brand message. The trade fair stands offered spacious areas for product presentations, consultation areas and communicative meeting zones. Clear stand architecture, well thought-out visitor guidance and high-quality details ensured a convincing trade fair appearance. The stand design consistently reflected the respective brand identities of Hyster and Yale and created optimal conditions for consultations, product presentations and lasting customer contacts.

Trade fair stand sizes from 50 to 150 square meters
As part of the collaboration, Protec Messebau created trade fair stands with an area of 50 to 150 m², adapted to the respective trade fair format, location and individual communication objectives. The stand areas offered sufficient space for machine presentations, functional presentation areas and clearly defined discussion zones. A high-quality selection of materials, precise workmanship and the consistent implementation of the corporate design ensured a high level of recognition and a strong brand presence.

International trade fair construction and professional project management
As an international trade fair construction project, all communication with the responsible contacts at Hyster-Yale Inc. took place in English. Quotations, contracts and all project-related documents were also prepared entirely in English. Protec Messebau handled the entire project – from conception and planning to production, assembly, on-site support and final acceptance. With self-developed software, an in-house assembly team and 24/7 service, a smooth process and on-time implementation were ensured.

Reliable trade fair construction partner for market-leading forklift manufacturers
The cooperation between Hyster-Yale Inc. and Protec Messebau stands for trust, international trade fair construction expertise and the highest quality standards. The result is individual exhibition stands that are both functionally and visually convincing, strengthen brands in the long term and enable successful trade fair appearances at leading international trade fairs. Protec Messebau thus confirms its position as an experienced stand builder for industrial, logistics and mechanical engineering companies.