Customized trade fair construction for ZETA GmbH
ZETA GmbH, an international specialist for plant and process technology in the pharmaceutical and biotech industries, relies on the experience and expertise of Protec Messebau for its trade fair appearances. As part of the collaboration, Protec realized an individually designed trade fair stand for leading international trade fairs such as ACHEMA. The trade fair appearance supports ZETA’s positioning as a technologically leading solution provider and strengthens the brand presence in the international environment.
Customized stand construction for complex process and system technology
Protec Messebau developed a customized trade fair stand concept for ZETA GmbH that is specifically geared towards the presentation of explanation-intensive systems, processes and digital solutions. A clear stand structure, logical visitor guidance and open communication zones create ideal conditions for consultations, project presentations and professional exchange.
The stand design at ACHEMA impressed with its modern, technical architecture, high-quality materials and precise brand staging. Complex process sequences, modular system concepts and digital applications were clearly presented and complemented by functional presentation areas and quiet discussion areas.
Stand size of 189 square meters
Protec Messebau realized a trade fair stand with an area of 189 square meters for ZETA GmbH. The stand concept was individually tailored to the international trade fair format of ACHEMA, the hall situation and ZETA’s strategic communication objectives. The trade fair stand was characterized by high design quality, consistent implementation of the corporate design and a strong visual presence.
International trade fair construction and comprehensive project support
Protec Messebau provided complete project management for the implementation of the trade fair presentation – from the initial concept development, detailed planning and production through to construction and on-site support. Even under international conditions, Protec ensured the smooth, punctual and high-quality implementation of the trade fair construction.
Partnership-based cooperation in trade fair construction
The collaboration between ZETA GmbH and Protec Messebau stands for professionalism, reliability and customized trade fair construction solutions. The result is individual exhibition stands that convey complex technical content in an understandable way, make innovative strength visible and facilitate lasting business contacts at international trade fairs.

Daniela Richter-Aisch
Project management
www.protec-messebau.de